Just say Yes!

Few things kill creativity as quickly and effectively as the word “No”. This is why negative comments or responses to ideas within the context of a brainstorming session are verboten. In the world of Improvisation, the word “No” is rarely allowed. Instead, participants are asked to “Yes, and…” another performer’s idea – that is, they’re asked to accept what’s been put forth, and even add to it, so as to expand the idea further.

Performer A: “Boy, it sure is hot out here.” Performer B: “It is. But the Saharan Honeymoon package was worth it!”

If a skit flops, it flops, but at least the performers knew they had the permission to fail, to experiment, and sometimes, to hit upon a great idea that just flowed.

When holding a brainstorming session for ways to visually represent a company’s offering, whether it’s a logo or an annual report, it’s important for clients and designers to remember that every idea, no matter how obvious or irrelevant it may seem at the time, is to be welcomed with a big “Yes”. The reason for this is to let the team know that it’s okay to come out with their first thoughts, since clearing away obvious ideas can make way for ones that are more unique, refined and interesting. Meeting others ideas with “No, that won’t work”, or “Too obvious” is a sure-fire way to stifle the flow of creativity, and undercut the team’s confidence to hit upon something that fits the brief in a new and compelling way. A good catch-phrase might be: “No Stops The Flow”.

Writers rarely (if ever) write perfect first drafts. Similarly, coming up with the final solution for a design problem takes numerous drafts as well, beginning with a free-for-all brainstorming session. So break out the coffee and Timbits and get to work saying yes to every idea, even if it’s a bad one. The one you’ve been searching for might be just around the corner.